
Similarly, some netiquette guidelines reject abbreviations in language, a habit that became widespread with the use of SMS and WhatsApp messages and that younger users use regularly.Īlthough, as we have mentioned, netiquette standards vary depending on the digital channel used, the era and even the culture of a given area, there are certain basic aspects shared as a paradigm within digital marketing. The most prominent points of netiquette are the use of simple electronic signatures, and avoiding actions such as multiposting (posting the same content on pages or blogs), cross-posting (sending a similar message to different groups of instantaneous communication, forums, etc.), off-topic publication, hijacking of a discussion thread and other techniques. Like the Web itself, these norms of behavior are constantly changing and varying from community to community.

The word netiquette is a colloquial acronym for “network etiquette”, a set of social conventions that facilitate interaction through networks, and that include from chats and emails to blogs and forums. They are behavioral recommendations that refer to online courtesy and the informal rules of cyberspace, a more complex communication channel as there is face-to-face on rare occasions (although connections such as videoconferences are increasingly frequent) and frequently connect unknown users.


Netiquette comprises the rules of etiquette on the network, what should be done and what should not be done in online communication.
